●Case Study 01
International EducationSocial Media Launch
A trustworthy, young and approachable social voice for an education account built from scratch.
Services
- Social Media
- Video
Deliverables
- Post / Story design
- Reels covers & editing
- Content research
- Caption & publishing
01Objective
Build a trustworthy, young and approachable social media voice for a brand-new education account — turning educational content into something not just informative, but readable and swipeable.
02Approach
I researched competitors and content to choose topics, defined visual sources and generated supporting visuals with OpenArt when needed. I ran Reels editing, music/sound, covers, captions and scheduling/publishing via Meta.
03My role
Visual direction, content research, post/story design, Reels covers, video editing, captions, publishing plan and account management.
Brand feel
Trustworthy · Young · Dynamic · Approachable
Selected formats
01
Single Post
Informative, with a strong typographic hierarchy.
Carousel
A swipeable format that explains a topic step by step.
TikTok — Education
Short-form, platform-native.
I led the adaptation of the Instagram education content into a more direct, faster, scroll-driven format for TikTok.
- Platform
- TikTok
- Focus
- Short-form · strong cover · fast info · repurposing
Next project02
Nutrition & WellnessExpert Content System