Services
What I do— 360°
Design, video, shooting and content — one by one, or all under one roof.
Post, Story, Carousel, Reels cover
Posts, stories and carousels with strong typographic hierarchy that fit the brand's voice and stand out in the feed.
01Workflow
Process
- 01
Discover
Brand, audience and competitor research.
- 02
Plan
Visual direction, content plan and shot list.
- 03
Produce
Shooting, design and AI-assisted visuals when needed.
- 04
Edit
Reels edit, cover, music and sound.
- 05
Publish
Captions, scheduling and publishing.
- 06
Optimize
Tracking, learnings and next month's plan.
Paid Social
Meta Lead Generation
Lead generation for seminar sign-ups.
The goal was to collect seminar registrations, get forms filled and build a list of potential attendees including phone numbers.
Since screenshots of the older campaigns aren't available, no unverifiable performance figures are used in this case study.
Selected ad reels
- 01Audience strategy
- 02Location & age targeting
- 03Ad creative
- 04Ad copy
- 05Lead form setup
- 06Campaign launch
- 07Budget management
- 08Tracking & optimization
Platform experience
TikTok Management
Two sectors. One short-form mindset.
I managed the TikTok content flow for engineering and education brands, adapting existing content to the platform's faster, more direct structure.
- Platform-native pacing
- Clear cover hierarchy
- Short-form repurposing
- Consistent brand look
Engineering
Education